A Fashion Merchanding career offers a variety of opportunities working for apparel retailers or wholesalers in the ever-changing, multi-billion dollar fashion industry. The program will provide you with the fundamentals of the fashion industry and the various computer software applications used by the Fashion Merchandiser. You will learn how to develop, analyze and implement effective marketing strategies. By the end of your training as a Fashion Merchandiser, you will be able to apply various learned skills and techniques to produce professional visual displays and to buy, sell and promote fashion products. With your flair for fashion, together with your knowledge of the target market, trends, marketing and business, career opportunities will be available to you as a Fashion Stylist, Retail Buyer, Visual Merchandiser, Fashion Importer, Store Planner, Entrepreneur, Public Relations, Fashion Advertising and Promotion Events Coordinator.
Program Objectives
- Produce Professional Visual Displays of Fashion Products.
- Develop, Analyze and Implement Effective Marketing Strategies.
- Develop skills and techniques in Adobe Illustrator, Photoshop and Web Design.
- Predict Styles and Forecast Trends and Evaluate the needs of the Consumer and Target Market.
- Buy, Sell, Promote and Distribute Fashion Products.
- Plan, Manage and Promote a Fashion Show.
- Manage an Operating Budget.
Program Overview
- Diploma Program consisting of 3 Semesters, 900 Course Hours.
- 15 weeks per semester, total of 45 weeks for the full program.
- Approximately 20 hours class time per week.
